Novum, the old and famouse international German graphic magazine in 08.15 issue has introduced Hamid Mosaddegh's posters:
A blend of reason and passion
Time pressure rarely results in good work, so designers should be patient, says Hamid Mosaddegh. This Iranian designer takes great pains over preparations for his works, often drawing inspiration from poetry, architecture and music, as well as from the world of literature and film.
Film noir is a special favourite of Hamid Mosaddegh and he is a fan of the stories of Raymond Chandler and Cormac McCarthy. In his view a detective story operates in a similar way to design: Once the case is closed, you generally don’t want to read the book a second time. Likewise with design, once you’ve worked out what the idea behind it is, then it’s no longer interesting.
Unless it has something that delights us again and again. »One of the characteristics of real work of art is that it never grows old, and the viewers can see it several times without getting tired of it,« says Mosaddegh. »On the contrary, every time they pass by, they notice something new in it. I doubt that an idea can have such a bearing by itself.« In his master thesis at the Tarbiyat Modares University in Tehran, Mosaddegh explored in detail the meaning of creative ideas and he reached the conclusion that the central idea was important, but other elements such as emotion and the musicality of the forms were for him much more important.
Hamid Mosaddegh was born in Manshaad, a village at the foot of Mount Shirkooh, a cold and snowy place on the edge of the desert. His father, a carpet seller and designer, introduced him at an early age to painting and poetry, and, because the elder Mosaddegh was in charge of the public library, young Hamid could read to his heart´s content and discover new worlds within the pages of the books. Early on he developed an interest in photography and music; he painted, drew and practised the art of calligraphy (Nasta’liq) – at university he was then able to expand his knowledge. Mosaddegh’s broad spectrum of interests is also reflected in his way of working. He describes it as extremely painstaking and thorough. Years ago he practised techniques that would increase the effectiveness of his work, but it was at the expense of charm, depth of meaning and a certain element of wonder. »I want my works to have profundity,« he said. »I want them to stand on their legs and to have a unique and immortal impression on the viewers, as well as reflecting the period in which I live.« This is also the reason why Mosaddegh shifted his priority from the word to the image, when at the end of the 1990s typography came into fashion in Iran. On the one hand he wanted to go his own way, on the other he criticised the movement as largely superficial. Because the trend did not lead to the creation of new fonts, instead it was limited to the design of posters and the overuse of old typefaces such as Nasta’liq, says Mosaddegh. He himself concentrated on the playful treatment of characters and the result of many obsessive sketches was a new aesthetic in Arabic and Farsi letters. His »displaced letters« are used above all for book titles which give the readers scope to make their own interpretations. Behind the playful lightness, however, is a great deal of preparation. Hamid Mosaddegh’s posters are the result of much concentrated arrangement, a hidden geometric structure and a radical cut. And of course – as with everything that this Iranian designer does – it is the result of countless drafts, visual experiments and inspiration from all areas of the arts.
"...shabnam baraki, graduate of graphic design and MA student of art studies in tarbiat modares university, is the consultant and planner of my design projects. her significant artistic perception, inherent and deep knowledge of design and professional encounter revolutionized my methods. she is the only person who sees my works before publication and she says the final words on designs. i have always accepted her comments as an ideal consultant in every aspect that has passed all the essential stages and is quite familiar with my works..."
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»I believe that the best and most suitable graphic design is made from a mixture of obsession and mild insanity.«
www.hamidmosaddegh.com from 2006,
the new english version of site: july 11 2015
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